Trademark to Re-Do North Point Mall that Brookfield Returned to Its Lender


ATLANTA, GA – The New York Life Insurance Company has hired Trademark Property Company to manage and redevelop the 1.3 million-sq.-ft. North Point Mall in Alpharetta, Ga. The once-dominant super-regional had fallen on hard times and owner Brookfield Property transferred the deed to its lender, New York Life.

Fort Worth-based Trademark aims to transform North Point– one of the largest malls in America when Homart Development opened it in 1993—into a mixed-use property, putting into play a redevelopment plan hatched two years ago.

North Point, with more than 125 tenants including H&M, Von Maur, Cheesecake Factory, and an AMC Imax theater, has been met with solid competition in recent years. North American Properties’ Avalon mixed-use center (CSA’s No. 3 Top Retail Center Experience in 2019) and The Georgetown Company’s Halcyon (CSA’s No. 3 Comeback Center in 2020) have set a new tone in Georgia’s Forsyth County with green spaces, events, and trendy dining options.

As a result, in February of 2019, the Alpharetta City Council approved plans for a new 83-acre mixed-use development on the northeast side of the mall, featuring…

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