Alpharetta Mall Redevelopment to Expand with New Management


ATLANTA, GA – After economic setbacks brought by the coronavirus pandemic, Alpharetta officials say North Point Mall redevelopment is back on track with a new company managing a more expansive project.

Original plans for North Point Mall redevelopment will likely be scrapped for a broader, open-air mixed-use concept and an increased investment by Trademark Property Management. The company took over management of the mall during the first week of January after former owner Brookfield Properties transferred the property title back to lender New York Life, Trademark President Tommy Miller said.

Miller said the enclosed indoor mall concept is outdated. When completed, Trademark’s proposed project of office, residential, retail, restaurant and open spaces will fit with new lifestyles brought by the pandemic. Office buildings will be constructed with spacing in mind at four to six stories tall and a luxury hotel is also being considered, he said.

Alpharetta officials said they envision walkability, green space and Alpha Loop trail connections in a revamped North Point neighborhood, which includes the area of Ga. 400 at Mansell and Haynes Bridge Roads and their North Point Parkway connection.

Assistant City Administrator James Drinkard said Trademark’s plans, when completed, will compliment Avalon and Alpharetta’s City Center, and Alpha Loop linear park which is designed to connect the two destinations to Northwinds office park in the North Point neighborhood.

“We know Alpharetta is a place where people want to be,” Assistant City Administrator James Drinkard said. “That (Trademark) project is exactly the kind of environment we want to be in.”

Brookfield had planned to transform the former Sears space at the mall into apartments, retail and park space. Trademark plans to redevelop the entire mall and property rather than only one part of it, Miller said.

Brookfield was scheduled to break ground on the Sears space in late 2019 or early 2020 but was unable to move ahead because of financial issues and the outbreak of coronavirus across the U.S.

Last October, Alpharetta agreed to give Brookfield more time to get started. The real estate company agreed to zoning conditions that required…

Click Here To Continue Reading